About me.

An inside look.

About me. An inside look.

Xin Chào! I’m Cindy, a Vietnamese-American Senior Product Designer based in New York, New York ✈️

With a background in Industrial Design and Economics, I believe true innovation is a blend of art, science, and an astute understanding of customers and markets. My undergraduate career at Georgia Tech involved a wide-breathe of projects in commercial and tech industries, where I had opportunities to collaborate with clients to tackle their toughest problems.

Previously, I was at Deloitte Consulting delivering data-driven enterprise applications for clients in supply chain, fintech, and beyond. Today, I continue to hone my craft in the world of digital product design as a Senior Product Designer at JPMorgan Chase & Co.

Process.

From discovery to delivery.

Process. From discovery to deliery.

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Discovery

The goal of the Discover phase is to gather all quantitative and qualitative research from data dictionaries to stakeholder interviews and fill in any knowledge gaps. The team must understand the product’s context for existence to enable data-driven decision making in the next phase.

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Define

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The goal of the Define phase is to scope the project, define business objectives, and create a plan of cooperation and communication. It also includes drawing insights from the research collected and moving from “what” stakeholders want/think/need to “why” they want/think/need it.

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Design

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The goal of the Design phase is to ideate, test, and validate concepts that address stakeholders' wants, needs, and expectations. The team works on various activities, spanning from information architecture to UI design, in a collaborative and iterative fashion with functional and technical inputs.

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Detail

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The goal of the Design phase is to ideate, test, and validate concepts that address stakeholders' wants, needs, and expectations. The team works on various activities, spanning from information architecture to UI design, in a collaborative and iterative fashion with functional and technical inputs.

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Deliver

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The goal of the Deliver phase is to package design artifacts, such as high fidelity wireframes and prototypes, for hand-off. If applicable, the team also supports development with testing and quality assurance to ensure the designs meet technical constraints and ultimately, launch the product.

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Document

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The goal of the Deliver phase is to package design artifacts, such as high fidelity wireframes and prototypes, for hand-off. If applicable, the team also supports development with testing and quality assurance to ensure the designs meet technical constraints and ultimately, launch the product.

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Values.

My foundation.

Value. My foundation.

Stay Curious

Learning is what makes life adventurous and fulfilling

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Continue to be a life-long learner by keeping an open mind to diverse people, places, and experiences that fill our world. They have a lot to teach and there is a lot to learn.

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Seek Delight

Provide joy to even the most mundane experiences

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You would be surprise how a simple coffee chat or the 5 minutes before a Zoom meeting starts can spur the imagination and take you out of your preconceived notions.

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Share Stories

Keep your heart open to new and different perspectives

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It’s easy to give into different forces which can produce unintended consequences. If you sharpen your creative confidence, you can design with intention.

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Resume.

Download a copy.

Resume. Download a copy.

Senior Product Designer @ JP Morgan Chase & Co, Commercial Banking

Nov 2023 - Present | New York, New York | Hybrid

  • Spearheading the end-to-end design and execution of a sales solutioning enterprise web application with an 10k+ user base

  • Launching an in-house Customer Relationship Management (CRM) tool from 0 to 1 for bankers and treasury managers powered by data

  • Collaborating with a 30+ multidisciplinary team of designers, product managers, engineers, researchers, legal, and executive leaders

  • Leveraging and contributing to an existing in-house design system to ensure consistent designs across web, mobile, and native applications

  • Creating click-through prototypes, presentations, and videos to showcase product vision and get buy-in from key stakeholders

  • Educating stakeholders on the design process and best practices to optimize design operations and elevate the design studio culture

  • Providing guidance and actionable feedback to junior designers

UX/UI Designer II, Business Technology Consultant @ Deloitte, Unlimited Reality

May 2022 - Nov 2023 | Atlanta, Georgia | Remote

  • Launched 2 custom-developed complex enterprise platforms from 0 to 1 in an agile B2B (Business-to-Business) environment, leveraging Carbon and Material UI design systems

  • Enhanced the user experience and visual design of business intelligence (BI) analytics solutions for Fortune 500 clients across compliance, finance, and supply chain

  • Liaised with extensive 15+ member multidisciplinary teams in business, research, data, and development to balance product vision, business goals, and technical feasibility

  • Led design strategy deliverables that were well-received by the client’s C-suite who described it as “first-class work,” resulting in a $1.5M - $2M buy-in of add-on work

  • Facilitated co-creation and design thinking workshops for cross-functional stakeholders to validate design decisions, resulting in a 20% reduction in design iteration time

  • Accelerated the onboarding process of 10+ incoming design hires by creating extensive documentation, organizing recurrent coffee chats, and coordinating virtual socials

  • Received 5+ firm-wide monetary awards for driving client and project success

UX/UI Designer I, Business Technology Analyst @ Deloitte, InsightStudio

Oct 2020 - May 2022 | Atlanta, Georgia | Remote

  • Produced personas, user journeys, and information architectures to inform product strategy and scope definition for 4+ engagements in supply chain, healthcare, and cloud

  • Designed and delivered low-fidelity and high-fidelity wireframes, mockups, prototypes, and video demos using tools, such as Figma, Adobe Premiere Pro and After Effects

  • Contributed to a $300M pursuit by demoing interactive click-through prototypes to a panel of C-suite executives, resulting in team-wide adoption of storytelling frameworks

  • Partnered closely with Enterprise Solution Architects to gather design requirements, craft user flows, and document specifications for a Master Data Hub (MDH) platform

  • Led a 4-person team of data scientists and developers to produce a proof-of-concept (POC) web app for a AI/ML pro-bono hackathon, placing 1st out of 33 teams

  • Launched an internal PowerBI design system to rapidly mockup and prototype data visualizations in Figma, reducing the delivery turnaround and design iteration by 50%

  • Coordinated virtual socials to foster a design community during COVID-19

Product Design Fellow @ Applied 2020

Jun 2020 - Aug 2020 | Remote

  • Proposed and executed a design brief for a new social watch party feature within Netflix’s platform, informed by competitive analysis, market analysis, and industry trends

  • Owned all facets of design, including user research, prototyping, and user testing, to deliver a proof-of-concept (POC) video demo and presentation in an 8-week sprint

  • Conceived and executed 30+ pixel-perfect User Interface (UI) components in Adobe XD, adhering to Netflix’s design system and Web Content Accessibility Guidelines (WCAG)

  • Participated in weekly design critiques to provide and receive feedback from other designers and stakeholders to articulate, validate, and iterate upon design decisions

  • Showcased to 20+ industry designers from Google, Microsoft, Gusto, and Intuit

Design Researcher @ KEIO-NUS CUTE Center

Feb 2019 - May 2019 | Remote

  • Collaborated with a 15+ team of design researchers and engineers on research activities in the areas of Human-Computer Interaction (HCI) and Interactive Digital Media

  • Organized interactive exhibitions with the Co-Director for the 2019 NUS Division of Industrial Design (DID) Grad Show, resulting in a 200+ person turnout

  • Evaluated 10+ new and existing products using user research methodologies, including ethnographic field research, user surveys, and competitive product analysis

  • Stayed up to date with industry trends and best practices in User Experience (UX) Research, Human-Computer Interaction (HCI), Industrial Design, and Product Design

  • Selected by 30+ member design faculty to feature in an annual design publication

HONORS

Deloitte
consulting

“AI for a Cause” Hackathon,
1st Place

April 2021

Georgia instituteof technology

Capstone Design Expo Best Overall Project, ID/ME

April 2021

nATIONAL UNIVERSITYOF SINGAPORE

Division of Industrial Design Gradshow Publication

May 2019

Georgia institute of technology

College of Design (COD) Stubbins Gallery Recipient

December 2019

SKILLS

Design

Concept Development

Design Strategy

Storyboarding

Information Architecture (IA)

Prototyping

Visual Design

Style Guide

Design Systems

Quality Assurance (QA)

Web App

Enterprise Software-as-a-Service (SaaS)

B2B (Business-to-Business)

Data Visualization

PowerBI

Tableau

Research

A/B Testing

Affinity Mapping

Competitive Analysis

Heuristic Evaluation

Journey Mapping

Personas

Interviews

Interview Synthesis

Surveys

Workshop Facilitation

Data Analysis

Data Synthesis

Requirements Gathering

Accessibility Testing

Usability Testing

Web Content Accessibility Guidelines (WCAG)

Tools

Adobe Creative Suite (AE, AI, ID, LR, PS, PP, XD)

Figma

Figjam

Invision

Zeplin

Sketch

Mural

Miro

Balsamiq

Carbon

Material UI

Notion

KeyNote

UserTesting

Jira

Monday

Microsoft Office Suite (PPT, XLS, DOC, Visio)

Confluence

Webflow

ChatGPT

HTML

CSS

Javascript

React

EDUCATION

B.S. in Industrial Design @ Georgia Institute of Technology

Aug 2016 - May 2020 | Atlanta, Georgia

  • Minor in Economics

  • GPA: 3.90/4.00 (Summa Cum Laude)

G. Wayne Clough Tech Promise Scholar

Industrial Design Exchange @ National University of Singapore

Jan 2019 - May 2019 | Singapore

Let's chat.

Don't stay a stranger

Let's chat. Don't stay a stranger.

Let's chat.

Don't stay a stranger.

Let's Chat.
Don't stay a stranger.